HAPPY VIKING

The Challenge

Dyla Brands partnered with AMC Consulting to help garner national press for the launch of its new plant-based protein company Happy Viking, co-founded by Venus Williams. The ultimate goal for this launch was to tell the brand’s unique founding story and push key messaging around its ingredients. AMC Consulting worked closely with the press under embargo, coordinating both phone and email interviews for Dyla Brands Founder & CEO Neel Premkumar and Venus Williams.

The Solution

A consistent effort focused on earned media, product seeding, events, and partnerships.

  • Media Relations

  • Media Product Seeding

  • VIP Interview Handling

  • Media Event Curation

  • Product Awards

  • Press Release & Messaging Creation