PICKY BARS

The Challenge

Like many small businesses during the COVID-19 pandemic, Picky Bars pivoted and was looking for unique ways to raise consumer brand awareness for its products. AMC Consulting was brought on board to help navigate an ever-changing media landscape and consumer temperature while staying true to the brand’s major pillars. AMC was brought on again to assist in the announcement of the company’s acquisition.

The Solution

A consistent effort focused on earned media, product seeding, and out-of-the-box pitch angles.

  • Media Relations

  • Media Product Seeding

  • Press Release & Media Messaging

  • Press Kit Creation